For my senior thesis, I chose to rebrand the 2026 FIFA World Cup. This year-long project, completed over two semesters, involved a wide range of mediums, including Adobe Illustrator, Photoshop, InDesign, as well as traditional tools like pencil and paper. I applied a diverse set of skills that I developed throughout my time at Winthrop. The final deliverables included a logo, style guide, mascot, ball design, poster, and various branded materials. I also physically produced both the ball and the poster to bring the project to life.

This project also served as my first opportunity to explore global design thinking—considering how visual language, branding, and storytelling can resonate across cultures. This was my first step in designing on an international scale, which is the direction I hope to pursue in my career.